Who is wearing what at IIFA this year

The talk of the town has been Kangana Ranaut's gown which will be designed by Rick Roy. It was reported that she has asked to maintain the weight of the heavy gown and keep it between 25-30kg. The danger of it being heavier than her is quite probable. Roy has been so inspired by his muse that he has used a shipload of crystals on 250 meters of pink fabric for this gown. Now we have to wait and she how she manages to walk with such a heavy dress. Wardrobe malfunction is not only a Fashion statement, its a way of life for Kangana.

The brand Ambassador of IIFA Amitabh Bachchan will be seen in formal suits most probably by Giorgio Armani, which suits his tall personality or if he wants to make an ornate statement, he will opt for a Abu Jani-Sandeep Khosla creation.

Some celebs will be seen walking on the ramp for their favorite designers in their designed outfits though it’s not yet decided that what kind of outfits they will wear.

Hrithik Roshan will be walking the ramp for the first time with his wife for designer Farah Ali Khan. And the dazzling Sonam Kapoor will walk for Anamika Khanna. The Fashion Extravaganza is scheduled for Day two of the IIFA weekend and will be hosted by the stylish duo Zayed Khan who will wear a Manav Gangwani creation during the IIFA ceremony along with raunchy Sophie Chaudhry in her best finery.

Amrita Rao is expected to wear a Wendell Rodricks outfit complemented by jewellery from the Gitanjali Group for the Fashion Extravaganza. Her look for IIFA is all about being colour and comfortable. Amrita says, “My fashion statement will express loads of ‘green carpet’ glamour for the night, and simple yet sexy dresses for the day.”

Her green carpet and cocktail parties look will be created by designer Swapnil Shinde. Shinde has been instructed to balance sexy and elegant, so expect Amrita to depict a mix of prêt and couture at the IIFA parties. Amrita will also wear accessories from design houses Christian Dior, FCUK, Aldo, Luxottica Group.

Who is attending IIFA

The event is going to be talked about for who flies down for the celebrations. Those who stay away might be scorned for penny-pinching, no matter how busy their lifestyles might be. Stars can always make a concession, though most don't seem to be in a party mood.

Which celebs are going to be present at IFFA?
In spite of biggies like SRK, Akshay Kumar and Salman Khan giving a miss to the IIFA , still is a huge star studded list of attendees like Hrithik and Suzanne Roshan, Aishwarya Rai Bachchan, Anil Kapoor, Bipasha Basu, Sushmita Sen, Lara Dutta, Abhishek Bachchan, Sonam Kapoor, Kangana Ranaut, Arjun and Meher Rampal, Boman Irani, Riteish Deshmukh, Anoushka Sharma, Javed Akhtar, Shabana Azmi, David Dhawan, Rakesh Roshan, Ashutosh Govarikar, Randhir Kapoor, Govinda, Neelam, Neil Nitin Mukesh, Mugdha Ghodse, Ritesh Sidhwani, Malaika Arora Khan, and Amrita Rao.

That is some list!
Hold your horses, here's more dope on the glitterati.
Also attending will be Rajesh Khanna, Zayed Khan, Sophie Choudhury and fashion designers - Rocky S, Manav Gangwani, Anamika Khanna and Farah Ali Khan.

Will the real winners please stand up.
Oscar winners A R Rehman and Rasool Pookutty will also be attending the Videocon IIFA Weekend and this is a good chance for IIFA to make sure the world tunes in to see where musician Rahman is partying.

Last minute drop-outs.
This list is incomplete without Jaya Bachchan who has chosen to stay back home. But guess what is keeping her home? She will be taking care of close friend Amar Singh, who is hospitalised. Wasn't his family enough to take care for two days?

Hmnn, strange are the ways of celeb committments.

What to expect at the IIFA this year

The International Indian Film Academy is a first-of-its-kind effort to promote Indian cinema globally, thus reaching out to millions of its fans. An annual event, it honours its talents with an awards night show fun-filled with performances from various artists to represent not only their work, but also to promote Bollywood on alien shores.

IIFA AwardsPREVIOUSLY, starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam, Dubai, and Yorkshire. This year the gala event is being held in Macau.

What is the schedule of the event?

The International Indian Film Academy (IIFA) will unfurl in the exotic locale of The Venetian Macao-Resort-Hotel in Macau, China. The 10th edition of IIFA will be held at the picturesque resort during June 11 – 13, 2009.

Which Celebs are NOT attending IIFA?

Here’s the lowdown first, superstars Shahrukh Khan, and Akshay Kumar, have both used the family vacation bahana to not show up at the awards function event. A source close to the Kumar family reveals, Akki had worked out his summer vacation schedule to make time for his son Aarav, and despite the organizers promising both heaven and earth, Akshay will not budge.”

We smell a rat there. Seems, like the previous IIFA events in the past, which have become a Bachchan parivaar extravaganza, none of the major stars want to be over-shadowed by the luminaries.

Take the case of Shahrukh Khan, who has been quoted in the media, being non-committal to his presence at the show.

Who is attending? You must have guessed by now!

Which Celebs have backed out of their IIFA performance?

Bebolicious Kareena Kapoor was supposed to perform Marjani from Billu at the IIFA 2009 ceremony, but she has reportedly dumped the idea. Why you ask?

She obviously wanted to be the event opener and the one to close it with her dhamakedaar performances but since Big B is the brand ambassador and the key performance spots are booked for the khaandaan, she had to re-think her decision.

She decided to jump out of the fray and join beau Saif Ali Khan to watch the T20 event in England. IIFA show organizers have surely been fed a healthy dose of Bebo-ism.

After Bebo, ex beau Shahid Kapur, followed suit. Since his break-up with Priyanka, they too have decided not to perform at the event, where they were supposed to be the hottest item on the menu.

They were due to do a medley number on their Kaminay numbers, which would have been a treat.

"I was looking forward to performing at IIFA and showcasing Kaminay. However, my commitment to my producer has to be honored. I regret being unable to attend this year, " Shahid quoted in a statement.

Producers of the show have been sorely missing on masala this year.

What to look forward to tomorrow?

We will tell you who is performing apart from the Bachchans. Which film will unveil its first look at IIFA?

Find out, as StarBoxOffice brings you that and all the gossip tomorrow.

Amrita at IIFA: Sexy yet elegant

IIFA 2004 in Singapore declared her the Face Of The Year, and she has been on the Bollywood circuit for the right reasons. Amrita Rao has always guarded the sweet girl next door image, until we saw her playing a brash teenager in Main Hoon Na. Now, we will see her in a new avatar promoting her next film, Shortkut, at IIFA between June 11 and June 13 this year.

Amrita Rao will be present at the International Indian Film Academy (IIFA), this weekend to promote her film, Shortkut, scheduled for release in July this year. Directed by Neeraj Vora and produced by Anil Kapoor, its screenplay is by Anees Bazmee.

The cast of Shortkut includes Akshaye Khanna and Arshad Warsi. Sanjay Dutt and producer Anil Kapoor are also scheduled to appear in a cameo. The film is slated to be a family entertainer.

Amrita says, in a release, "Macau is a unique amalgammation of Portugal and Chinese culture, which I am quite fascinated by and looking forward to explore. This year, besides mingling with the entire film fraternity, I will be giving undivided attention to my soon-to-be-released film, Shortkut.”

Known to be a lucky mascot for many Bollywood actors, Amrita will walk the ramp with costar Arshad Warsi as part of the special IIFA Foundation Fashion Extravaganza followed by a rapid fire Q & A round with hosts Zayed Khan and Sophie Choudhary.

She is expected to wear a Wendell Rodricks outfit complemented by jewellery from the Gitanjali Group for the Fashion Extravaganza.

Her look for IIFA is all about being colour and comfortable. Amrita says, “My fashion statement will express loads of ‘green carpet’ glamour for the night, and simple yet sexy dresses for the day.”

Her green carpet and cocktail parties look will be created by designer Swapnil Shinde. Shinde has been instructed to balance sexy and elegant, so expect Amrita to depict a mix of prêt and couture at the IIFA parties.

Amrita will also wear accessories from design houses Christian Dior, FCUK, Aldo, Luxottica Group.

Farah Khan chooses My Name Is Khan over IIFA Awards

Khan chooses My Name Is Khan over an awards event where she will win for Desi Girl

Farah Khan has her priorities all sorted out. Her babies and family first, then her friends aur baaki sab, unke baad.

Khan will be given the Best Choreography award for 'Desi Girl' (a track from Dostana) at a forthcoming international awards event but instead, will dance direct a song picturised on Shah Rukh Khan and Kajol for Karan Johar's My Name is Khan. The song will herald the comeback of Karan, SRK, Kajol and Farah quartet after Farah's choreography for Kabhi Khushi Kabhie Gham's Suraj Hua Madham track.

Says Farah, "The awards organisers are presenting me with the award for Desi Girl but I explained that I couldn't go. I can't leave my babies (Anya, Diva and Czar) for such a long time. I am already committed to Karan for the song in MNIK and I can't leave my babies twice.

Karan had asked me six months ago to direct his song. Also I will be working while the awards event will be more like a holiday. I am very friendly with the organisers and they understood. There is no rancour with them. Tarun Mansukhani (the director of Dostana) or Abhishek might pick up my award."

Farah adds that Karan was sweet enough to even adjust his dates for her. "Initially I was to go for eight days to San Francisco but then he reduced it to four. It's always fun to work with Shah Rukh, Kajol and Karan. Though I am very excited to be shooting with the gang again I can't stay without my babies for four days. I don't know what I am going to do."

But hasn't Karan always maintained that MNIK is a songless film? "It's a montage song with the song and music playing in the background. Shah Rukh and Kajol won't have much movement or steps to do," she explains.
Farah had also directed a song on Barbara Mori and Hrithik Roshan for Kites. Avers Farah, "The song picturised on Barbara and Hrithik was a proper salsa dance number hot and sensuous."

In Pics: Zayed and Sophie at IIFA Awards Press Meet

In Pics: Sophia Chaudhry at IIFA AWards Press meet

Ranbir Kapoor declined to perform live at the 10th IIFA awards in Macau

Ranbir Kapoor seems hellbent on not making the mistakes his father did (signing on any and every film at the peak of stardom). Lucrative roles including Kabir Khan's New York and Jehangir Surti's Aa Dekhe Zara have been declined instantly by this fastidious actor.

Now Ranbir has said no to an obscene amount of money (reportedly close to Rs 2 crore) offered to him to perform live at the 10th IIFA awards in Macau arguing that he wasn't prepared to face a live audience yet.
Let me have enough songs first

According to a close friend, "Ranbir has decided he will go on stage only when he has a proper and solid body of songs to perform to. After his debut in Saawariya, Ranbir was flooded with offers to perform live. He excused himself saying he wasn't ready.

This year again Ranbir has declined all invitations to perform at award events including IIFA saying he isn't ready to go on stage yet."

IIFA director Sabbas Joseph says, "I respect that. If Ranbir feels he is not ready for the stage, that says a lot about him. Hopefully he'll make his stage debut with us next year."

Bollywood to bring on the heat at Macau

IIFA 2009 is just around the corner! With the schedule for the much-awaited event out now, it looks like Bollywood is going to make its mark in Macau, the picturesque place which is host to the 10th year of the IIFA awards.

Amitabh, Abhishek, AishwaryaComedy kings Boman Irani and Riteish Deshmukh would be hosting the event, in co-ordination with the beautiful Lara Dutta. Each of them we know as top class communicators. Lara we know as a great orator, and is witty. And when it comes to witty and humourours, Boman and Riteish have established their ground in this space.

The event organizers are all set to have a lot of drama on the stage. On one hand, they have Aishwarya Rai-Bachchhan - who created waves dancing to the tunes of Kajra Re at IIFA 2005 at Amsterdam. And where Ash is, Abhi would surely follow! Maybe Pa and Ma should join in and create the Kajra Re magic again. And on the other hand, the surprise element comes with someone who is going to make her stage debut at the event… none other than the Delhi 6 gal Sonam Kapoor! We hope all the Cannes catfights will be forgiven and forgotten. The drama that we can forsee cant get better than this - Kareena Kapoor is scheduled to perform a belly dance to a Turkish-Arabian song. And guess who will also be on stage - the very spoken about love birds Priyanka Chopra-Shahid Kapoor are to perform to a song from their upcoming film Kaminey.

The other highlight of the event is a special award that has been added by IIFA to commemorate the completion of a decade – The Videocon IIFA Golden Decade Honours. Five different categories have been made for the same, including Star of the Decade (Male and Female), Movie of the Decade, Music of the Decade and Director of the Decade, so as to honour the best of Bollywood over the past 10 years.

Speaking about the occasion, IIFA Brand Ambassador Amitabh Bachchhan says, “I am delighted to see IIFA celebrate its 10th year. The Indian and international reception to IIFA has grown over the years, cementing its position as a significant larger than life phenomenon. This year at IDEA IIFA Awards, we pay tribute to the greats of Indian cinema through the Lifetime Achievement Awards and the Videocon Golden Decade Honours. We are committed to presenting the talent India has to offer, while giving audiences a chance to experience their film favourites.”

We look forward to a spectacular show of Bollywood at Macau soon, as always!

Aishwarya Rai Bachchan to perform at IIFA Awards in Macau

Aishwarya Rai Bachchan will perform at the Idea IIFA Awards 2009 to be held at the Venetian Macau.

The others performing at the event also include Sonam Kapoor who will be making her stage debut, while Kareena Kapoor will also put on a special performance. Read More

Will there be only veg food at IIFA awards

Animal welfare organisation People for the Ethical Treatment of Animals (PETA) has urged members of the India International Film Academy (IIFA) and its brand ambassador, Bollywood icon Amitabh Bachchan, to avoid non-vegetarian meals at the forthcoming event to be held in Macau, China next month.

On behalf of PETA, its chief functionary Anuradha Sawhney sent a letter in this regard to Sabbas Joseph, one of the directors of Wizcraft that organises IIFA, and its vegetarian celebrity face Amitabh after learning that the event will have a 'Go-Green' theme, said a press release.

"We were thrilled to hear that this year's IIFA Awards are going to have a 'Go Green' theme, and we commend you for helping to once again draw attention to the global climate crisis. On behalf of PETA India and all our members and supporters, we respectfully ask you to serve only green (vegetarian) food at the event.

"By doing so, you will send a strong message that people can save the planet simply by changing their dietary habits," Sawhney stated in the letter sent on Tuesday (May 26) morning.

IIFA, in its 10th edition this year, will be held from June 11-13 at The Venetian Macau-Resort. It will also present a special 'Green IIFA' award to a film personality who has been working in the area of creating environment awareness.

IFFA has been addressing the issue of global warming since 2007 and this year too they will take their concern forward. It has been hosting an eco-friendly award function by rolling out a green carpet instead of the conventional red.

"Kicking the meat habit is the best thing that anyone can do for animals, their health and the earth," Sawhney said.

Finally, Hrithik and Kangana together!

We have heard enough about Hrithik Roshan and Barbara Mori together. Now, for a change it’s going to be Kangana Ranaut and Hrithik.

On Kangana’s insistence or otherwise, at the IIFA awards in June, Hrithik and Kangana, co-stars of “Kites”, will be waking the red carpet along with producer Rakesh Roshan and director Anurag Basu.

It seems Kangana was very upset at not been invited to Cannes, where Hrithik, Barbara and Rakesh Roshan walked the red carpet and attended a promotional event for “Kites”.

Till now Kangana, who is said to have a pivotal role in the movie, has been missing from all publicity of “Kites”.

To pacify her, the Roshans are keepting Barbara at a distance and taking Kangana to Macau, where the IIFA awards are being held.

Wonder what has been told to Barbara now, to pacify her?

Golden Decade Honours to be given at IIFA 2009

In its tenth year, the IIFA Academy has decided to institute a special set of awards to commemorate the last decade of Indian Cinema. It has put together nominations in five major categories for The Videocon IIFA Golden Decade Honours, which will be announced at the IDEA IIFA Awards on June 13 in Macau. The five categories are: Star of the Decade – Male, Star of the Decade – Female, Movie of the Decade, Director of the Decade and Music of the Decade.

The nominations are as follows:

Star of the decade – Male: Aamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Hrithik Roshan and Abhishek Bachchan.

Star of the decade – Female: Aishwarya Rai Bachchan, Kareena Kapoor, Rani Mukherji, Preity Zinta and Priyanka Chopra.

Movie of the decade: Hum Dil De Chuke Sanam (2000), Kaho Na Pyaar Hai (2001), Lagaan (2002), Devdas (2003), Kal Ho Na Ho (2004), Veer Zaara (2005), Black (2006), Chak De India (2008) and Rang De Basanti (2007).

Music of the decade: Taal (2000) - AR Rahman; Kaho Na Pyaar Hai (2001) - Rajesh Roshan; Lagaan (2002) - AR Rahman; Saathiya (2003) - AR Rahman; Kal Ho Na Ho (2004) - Shankar Ehsaan Loy; Veer Zaara (2005) - Madan Mohan; Bunty Aur Babli (2006) - Shankar Ehsan Loy; Rang De Basanti (2007) - AR Rahman and Guru (2008) - AR Rahman.

Director of the decade: Sanjay Leela Bhansali for Hum Dil De Chuke Sanam (2000), Devdas (2003) and Black (2006); Rakesh Roshan for Kaho Na Pyaar Hai (2001) and Koi Mil Gaya (2004); Ashutosh Gowarikar for Lagaan (2002); Yash Chopra for Veer Zaara (2005); Raj Kumar Hirani for Lage Raho…. (2007) and Shimit Amin for Chak De India (2008).

Salman won't perform at IIFA '09

Speculations were rife about Salman Khan performing at the IIFA awards 2009 in Macao. But the latest Juicy Mausi heard of is the actor cancelling the performance at the last moment.

Salman was supposed to dance on a track from Boney Kapoor's forthcoming film Wanted.

The film was earlier scheduled to release on July 3 but due to the ongoing tussle between the producers and the multiplex owners, the release date been postponed now.

If one remembers, Salman was not invited at the IIFA last year for obvious reasons (wink wink). It really came as a surprise when he agreed to join the tour this time.

Salman is a big crowd puller overseas and his performance at the IIFA would have made the show a huge hit.

Last year Vivek Oberoi performed at the IIFA for the promotion of Mission Istanbul. Usually a film is promoted a few days before the release of the film and since the release date of Wanted is yet to be finalised, Salman's chances of performing are actually nil.

Big B visited Macau to announce IIFA 2009

24 hours with the Big B

IIFA brand ambassador Amitabh Bachchan visited Macau on May 8 to announce IIFA 2009...
11.30 AM Big B lands in Chinese territory and catches a ferry that will take him to Macau.
1.30 PM Is welcomed at The Venetian Macao which is hosting the film awards.

2.30 pm At St Marks Square: Bachchan gets into a gondola after 30 years. He had first experienced the gondola ride when shooting for The Great Gambler.

The gondoliers sing Main Hoon Don for the Big B. Several fans greet him and sing his songs to attract his attention.


3 pm: Milan Ballroom
The Big B is presented with The Venetian Mask by Stephen Weaver of Las Vegas Sands Corp. Bachchan announces the awards event at The Venetian Macao to be held from June 11-13.


5 pm He then heads to Macau City to visit Fernando Chui, secretary for social and culture, Macau Special Administrative Region


Takes a tour of the Venetian and visits the Great Hall, the Grand Canal shops, the CotaiArena (where the awards will be held), the V Spa, the Manchester United Experience (Asia's first interactive football experience at the Venetian) and Carnival Street.

4pm: He heads back to the ferry that takes him to Hong Kong.

Amitabh enjoys gondola ride after 30 years

It was in 1979 that Amitabh Bachchan enjoyed a gondola ride on the famed waterways of Venice for a song sequence in a Hindi film - and 30 years later the Bollywood superstar relived the ride on Friday (May 8), but this time in Macau!

"After Venice, I have experienced a gondola after 30 years at the Venetian Macau. It was an enchanting experience. I sat on the gondola 30 years back to shoot the song "Do lafzon ki hai" for my film "The Great Gambler" (1979). The song for the film not only made the Venetian gondola popular, but Venice as well," Amitabh said on the sidelines of the International Indian Film Academy (IIFA) press meet in Macau on Friday.

Directed by Shakti Samanta, "The Great Gambler" starred Zeenat Aman and Neetu Singh in the lead and had Amitabh in a double-role.

Despite the big names involved, the film did not set the cash registers ringing but got etched in audiences' minds for its romantic songs by R.D. Burman and the picturesque locales.

"After 30 years, today IIFA is going to do the same thing to the Venetian Macau what it (the song) did to Venice then. It was a very interesting and exciting ride," the actor said at the press conference held at the plush Venetian Macau Resort-Hotel, which will host the three-day IIFA weekend June 11-13.

IIFA aims at taking Indian cinema beyond Indian shores and this year it is celebrating its 10th year in Macau after having travelled to countries like Britain, South Africa, Singapore, Dubai and Thailand in previous years.

Amitabh is the brand ambassador for IIFA and this is the 66-year-old's first visit to Macau. He is staying at the Venetian Macau Resort-Hotel, which covers a 100,000 square feet area and boasts of having one of the largest casinos in the world.

The IIFA weekend, organised by Wizcraft Entertainment Pvt Ltd and to be sponsored by Videocon, is expected to draw over 500 luminaries from the Indian film industry.

IIFA 2009 Nominations leave Madhur Bhandarkar puzzled

Meanwhile, Madhur Bhandarkar, who has been nominated in the best director category for "Fashion" in the International Indian Film Academy awards 2009, is wondering why the film itself is missing from the best picture list.

"They've done this to me before. My films have been denied popular awards right from 'Chandni Bar'. So I'm neither hurt nor amused. I just wonder what it means," Bhandarkar, who made critically acclaimed films like "Page 3" and "Corporate", told IANS.

All the other directors, who are nominated in the best director category, have their films in the best picture category.

"If I'm one of the best directors of the year, isn't my product automatically among the best films? But I'm sure they've their own rationale and I'm the last person to question it. Right now I'm too drained out shooting 'Jail' in the heat of Karjat," said Bhandarkar.

"Jail", starring Neil Nitin Mukesh in lead role, is being shot in the sun and members of the unit are suffering from dehydration.

"We've a doctor on standby throughout the shooting. Anyone can suffer from sunstroke or dehydration any time. And after all this effort 'Jail' too may be snubbed at the popular awards. But I'm not complaining. I've the audience and critics with me. And my films get the National Award. To me, that's the highest honour. I just hope Neil gets the National Award for 'Jail'. The rest will be a bonus."

Amitabh celebrates 10 years with IIFA

2009’s International Indian film Academy Awards (IIFA) awards celebrate its tenth year in June, also marking Amitabh Bachchan’s decade-long association with the academy.

Bachchan says, “This will be the tenth year that I am part of the awards. I am very excited to be with IIFA for so long.”

The ceremony, which will be held from June 11 to June 13 this year, is scheduled to take place in the ‘Las Vegas of Asia’. Big B explains, “This time, the awards will be held in Macau, China; a place that I have never visited. But from what I have heard and what I have seen on websites, it is a beautiful place.”

As for his son’s and daughter-in-law’s presence at the awards, Bachchan is unsure of whether Abhishek and Aishwarya will make it. He says, “If they have dates, then Abhi and Ash will join us. If they don’t, they will not. But, most probably, they will come, as they have been nominated.”

And though Abhishek and Aishwarya have both been nominated for awards, Amitabh flatly refuses to comment on whether he thinks his relatives deserve to win the prizes. “If they are capable of winning those awards, then they will win. If they are not, then they will not. Their work should speak for them, not their father,” he diplomatically puts it.

Aamir Khan and Shah Rukh Khan have also been nominated, but Bachchan is clueless as to whether they’ll be joining him in China, saying, “How do I know if they will come? Actors have commitments with their work, so I presume that if they have free dates, they will come. They have all been invited.”

On a more certain note, the veteran superstar is thrilled at the fame and respect Bollywood is now getting on the international circuit. He says, “I’m very happy to know that knowledge of Indian cinema has now spread worldwide and everyone knows about our films. I have just got back from Europe, where I was shooting, and there too, foreigners were talking about Indian cinema. This is the aim of the IIFA: to showcase Indian cinema to the international market.”

IIFA 2009 expected to attract more than 500 celebs

After travelling to countries like Britain, South Africa, Singapore, Dubai and Thailand, the 10th International Indian Film Academy (IIFA) is heading to Macau, China.

The three-day long weekend will be held at the Venetian Macao Resort Hotel at Macau starting June 11-13, 2009.

"2009 celebrates a decade of IIFA magic and promises to be yet another enthralling experience to be held at the Venetian Macao. It is an excellent choice for IIFA's celebrations and we are excited to bring its magic to that fabulous city," said Amitabh Bachchan, the IIFA brand ambassador.

For the 10th year celebrations, Wizcraft International Entertainment Pvt. Ltd, the organisers of the event, are promising a whole set of surprises at the weekend to be sponsored by Videocon.

"We are proud of IIFA's progression over the last 10 years. It is heartening to see IIFA's achievements over the years and we are glad to see the event celebrating a decade of magic," said Sabbas Joseph, one of the directors of IIFA.

"Our viewership of IIFA has already crossed 600 million. Each of the host destinations have reported growth in tourism, film shootings in their region and growth in Indian investments," he added.

The IIFA Weekend is expected to attract more than 500 luminaries from the Indian film industry.